How to Protect Your Skin at the Beach This Summer
A day at the beach is one of summer’s simplest pleasures. With salty air, warm sand and ocean breezes offer a welcome escape—but also present a unique set of challenges for skin health. UV radiation is stronger near reflective surfaces like water and sand and consistent sun exposure can lead to damage that builds over time. Good news: thoughtful preparation, combined with the right protective habits, can help preserve skin health while making the most of sun-filled days.
"It’s not about avoiding the sun entirely...It’s about knowing when and how to minimize damage without giving up the things you enjoy."
Rethink Your Timing
The sun’s rays are most intense between 10am and 4pm - many dermatologists recommend planning your beach time outside those hours whenever possible. Extra bonus - early mornings and late afternoons offer gentler light and a more comfortable, less crowded experience.
Don’t Let the Breeze Fool You
UV exposure adds up over time - even if you don’t see an immediate sunburn. The cumulative effect contributes to premature aging, sun spots and an increased risk of skin cancer. This is why dermatologists stress that sunscreen is an every day necessity.
Dress for the Sun
Bikinis and board shorts are beach classics, but they offer little UV protection. Consider UPF clothing instead. UPF clothing (like JOJU sun shirts) is designed to block up to 98% of harmful rays and provide consistent coverage—even when wet. JOJU long sleeve shirts and a wide-brimmed hat can help create a breathable barrier between your skin and the sun.
Create Your Own Shade
Bring your own with a UV-protective umbrella or pop-up tent. Shade is especially important for children, who have thinner, more sensitive skin. Even with shade, it’s best to continue using sunscreen and protective clothing. UV rays reflect off surfaces like water and sand, so exposure can happen even under cover.
Hydrate, Inside and Out
A day in the sun depletes your body more than you think. Drinking water regularly helps your skin maintain elasticity and barrier function, while lightweight, fragrance-free moisturizers can soothe dryness from salt and sun exposure. Consider applying an aloe-based gel or a gentle, antioxidant-rich serum in the evening to calm sun-stressed skin.
Bottom Line: PLAN A Thoughtful Day at the Beach
Sun protection is about preparation. When you don’t have to worry about burns or peeling, you can fully enjoy what the beach offers: movement, stillness, joy and rest. At JOJU, we believe in making sun safety effortless and elegant. With lab-certified UPF 50+ clothing designed for long days outdoors, protecting your skin becomes one less thing to think about.
