Frustrated with the lack of clothing that combined effective sun protection, comfort, and style, JOJU founders envisioned a solution: a sun shirt that offers UPF 50+ protection without compromising on fit or fashion. This led to the creation of JOJU, a brand dedicated to designing premium sun-protective apparel using buttery-soft, durable Italian fabrics.

Each JOJU shirt is thoughtfully created in Europe to provide lasting UV protection, breathability and effortless style for every outdoor adventure. JOJU is committed to helping men, women and teens enjoy the outdoors safely, comfortably and confidently—whether exploring trails, hitting the courts, relaxing on the beach or taking on everyday adventures.