ABOUT JOJU SUN SHIRTS
We make luxury UPF 50+ sun shirts for men, women and teens. Buttery soft, ultra lightweight, chic shirts that protect against 98% of UVA & UVB rays. We built JOJU to make it easier to look good, feel good & stay protected while enjoying the outdoors.
I am a passionate outdoor exerciser with a history of skin cancer and a dislike of wrinkles and brown spots. I started buying sun shirts in my mid 40s, but couldn’t find one I liked. Everything on the market was too boxy, too itchy or too outdoorsy (built for fishermen or triathletes). Where was the chic sun shirt? I decided to build it.
One year and many (many!) trial & errors later, JOJU launched its first product - the perfect women’s sun shirt. Our Laguna shirt is a bit like the sisterhood of the traveling pants - it looks great on everyone, from my 16-year-old daughter to my 74-year-old mother-in-law, it’s comfortable enough to wear all day and lightweight enough to wear in Miami in August.
Built on our fundamental principles
Quality construction.
Consistent comfort.
Technical excellence.
Bottom line - JOJU looks good, feels good and protects you.