WE ARE ON A MISSION
TO INSPIRE PEOPLE TO ENJOY THE OUTDOORS SAFELY AND COMFORTABLY BY CREATING LUXURY SUN PROTECTIVE CLOTHING.
HOW IT STARTED
I am a passionate outdoor exerciser with a history of skin cancer and a dislike of wrinkles and brown spots. I started buying sun shirts in my mid 40s, but couldn’t find one I liked. Everything on the market was too boxy, too itchy or too outdoorsy (built for fishermen or triathletes). Where was the chic sun shirt? I decided to build it.
THE PERFECT SUN SHIRT
One year and many (many!) trial & errors later, JOJU launched its first product - the perfect women’s sun shirt. Our Laguna shirt is a bit like the sisterhood of the traveling pants - it looks great on everyone, from my 16-year-old daughter to my 74-year-old mother-in-law, it’s comfortable enough to wear all day and lightweight enough to wear in Miami in August.
Built on our fundamental principles
Quality construction.
Consistent comfort.
Technical excellence.
Bottom line - JOJU looks good, feels good and protects you.
