Sun protective clothing is one of the easiest, cleanest ways to protect against skin cancer & sun damage. The industry is booming as customers are increasingly aware & concerned about sun damage. Equip your shoppers with all the information...
What is UPF?
- UPF (ultraviolet protection factor) is essentially SPF for clothing. It tells you protected a piece of fabric keeps you from the sun. UPF 50+ is the highest possible rating. it blocks 98% of UVA and UVB rays. An average white t-shirt is UPF 5. All Joju products are independently lab certified as UPF 50+.
How does clothing get sun protection?
There are two ways to create sun protection in clothing
- A chemical treatment is applied to the fabric at production. This chemical fades with every wash and wears off completely within 30-50 launderings
- UV protection is baked into the fibers of the fabric and the way it is constructed. Joju uses naturally sun protective fibers like nylon, polyester and spandex and weaves them together tightly to minimize UV transmission. Our UPF 50+ protection is built into our fabrics and cannot be washed out.
Why do customers want sun protective clothing?
- It's easy. No need for sun screen, reapplication, etc
- It's effective. Sun protective clothing works. It protects against skin cancer, sun spots, wrinkles and other forms of sun damage.
- It lasts. Sun shirts with built-in UPF 50+ protection will protect all season long
- It's built for them. Shirts offer flexibility, softness and durability to perform on the tennis & pickleball courts, golf course and walking tracks.
How do I know if my sun shirt is really UPF 50+?
Every brand should be able to show a lab certification of its fabric. Labs test for penetration of UVA & UVB rays and generate a UPF label. Joju fabrics are all labeled UPF 50+. Here is a link to our lab certificate.
