Excellent example of design aligning with purpose.
As a board certified dermatologist, it is really important for me to effectively protect my skin from the harmful effects of UV radiation when I am exposed to the sun.
My JOJU Laguna long-sleeve sun shirt is an excellent example of design aligning with purpose. The shirt is stylish and luxuriously soft whilst it simultaneously provides UPF 50+ level sun protection.
Sunscreen loses its effectiveness after a few hours in the sun. Whereas UPF clothing maintains its level of protection for the duration of the wear of the garment.
I recommend the JOJU UPF clothing line to experience ‘safe sun’ protection whilst outside having fun in the sun.
Dr. Carol Trakimas
Board Certified Dermatologist