UPF 50+ SUN PROTECTION
SWEAT-WICKING FABRIC
SLIM & FLATTERING FIT
Testimonials
FAQs
JOJU is the softest, chicest sun shirt on the market. We have three primary points of difference
- Our buttery soft Italian fabric - it’s like slipping into a soft, silk sheet
- Our UPF 50+, chemical-free sun protection. We protect against 98% of UVA & UVB rays without any chemicals
- Our chic European cut - slim fitting torso & raglan sleeves skim & accentuate curves
Does JOJU’s sun protection fade over time?
Nope! Our UPF 50+ sun protection comes from the fibers in our fabric and the way they are knit together. It occurs naturally and will not fade over time - no chemicals or treatments applied. You can wash, dry, wear & rewear your JOJU as long as you keep your shirt. We send each of our fabrics to an independent lab to ensure they provide max protection, click here to learn more about the lab testing process.
No. JOJU keeps you cool, dry and protected from the sun. We keep you cooler than wearing short sleeves for 3 reasons:
- JOJU’s UPF 50+ fabric blocks UV rays, preventing sunburn & reducing heat absorption by your skin. When your skin burns, it feels hotter and radiates heat, making you more uncomfortable.
- JOJU’s lightweight Italian fabric is breathable and moisture-wicking fabrics. We pull sweat away from your skin, helping it evaporate quickly and cool you down.
- JOJU’s long sleeves trap a thin layer of cooler air next to your skin, insulating you from the extreme heat of the sun. (Just like desert dwellers wear long sleeves to stay cool)
We designed JOJU with a flattering, slimmer European cut—but if you prefer a looser fit, simply size up! Not sure? Try it risk-free with our easy returns and exchanges—if it doesn’t fit perfectly, we’ll make it right.
Yes! Our fabric is quick-drying and retains its UPF 50+ protection even when wet, making it perfect for beach days, boating and water sports
Machine wash cold, tumble dry low or hang dry. No special care needed—your shirt will stay soft, breathable, and protective for years.
JOJU is proudly designed in the US and produced in a family-run European mill with luxurious Italian fabric.
Our Story
Frustrated with the lack of clothing that combined effective sun protection, comfort, and style, JOJU founders envisioned a solution: a sun shirt that offers UPF 50+ protection without compromising on fit or fashion. This led to the creation of JOJU, a brand dedicated to designing premium sun-protective apparel using buttery-soft, durable Italian fabrics.
Each JOJU shirt is thoughtfully created in Europe to provide lasting UV protection, breathability and effortless style for every outdoor adventure. JOJU is committed to helping men, women and teens enjoy the outdoors safely, comfortably and confidently—whether exploring trails, hitting the courts, relaxing on the beach or taking on everyday adventures.
